Effective: 10/24/2016

This Privacy Statement is provided on behalf of Arity, LLC and applies to the services provided by us. We would like to explain how we collect, use and share the information we obtain about you in the course of doing business.

Products and Services

We may work with many different companies in order to provide you with a variety of products and services. We refer to these companies as service providers. Service providers may include insurance companies, telecommunications providers, wireless service providers, emergency personnel, towing companies, vehicle manufacturers, distributors and dealers, rewards platform administrators, equipment and software manufacturers, licensors, content providers, and any other person or entity who provides any service, equipment, content, features or facilities in connection with these products and services.

Examples of when we may work with a service provider to provide you with a product or service include:

  • Diagnosis of your vehicle's trouble codes;
  • Providing you with towing and repair options;
  • Contacting emergency personnel;
  • Coordinating with rewards platform administrators; and
  • Offers for products and services that may interest you may be based on your location.

Personal Information We Have and Where We Get It

We collect information either directly from you or through service providers, depending on the product or service in which you are participating.

In certain circumstances, we will gather personal information directly from you or through a service provider during the registration process for the product or service. Some examples of the information we collect from you may include your name, phone number, home and email addresses.

If the product or service in which you are participating includes a smartphone application, the information we collect from you may include:

  • Mobile device information, such as IP address, IMEI, browser type, mobile service provider, referring/exit pages, date/time stamp, clickstream data and operating system data available to the mobile application; and
  • Mobile application analytics information, such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and from where the application was downloaded. We will link the mobile analytics information to any personal information you submit within the application.

If the product or service in which you are participating is designed to collect driving information, the information we collect from you may include:

  • Trip information, such as trip start and end time, miles, acceleration, deceleration, braking behavior, cornering, speed and trip routing;
  • Vehicle-related information, such as your vehicle identification number, diagnostic information, odometer, oil life remaining, tire pressure, and information about collisions involving your vehicle; and
  • Location information, such as GPS, Wi-Fi access points or cell towers (Please note that if you are using a mobile phone application provided by us and disable the GPS functionality on your mobile device, then geo-location information will not be collected and your service may be impacted).

How We Use Your Personal Information

We use your information to provide and improve the products and services that we and our service providers offer. We may also use your information for statistical analysis or other data analytics capabilities. We may also use your information to prevent and deter fraud or misuse of our services and as required by law.

If the product or service in which you are participating is offered by a service provider that provides rewards or discounts, then your information may also be used by that service provider to calculate any discounts or rewards provided under the product or service. Insurance company service providers may also use your information to update their pricing and underwriting models in accordance with their privacy policies.

How We Share Your Personal Information

We limit who we share your personal information with and the purposes for which it can be used. Except as outlined below, Arity will not share your personal information with unaffiliated third parties unless you provide your prior consent.

We may share your personal information with the following:

  • Service providers you ask us to share with in order to provide you with the services to which you have subscribed, such as your insurance provider if you choose to participate in a product or service offered by that insurance provider based on your driving information.
  • Other third parties that store or process information on our behalf, or that help us develop and provide services to you or operate our business;
  • Affiliated companies.

Arity may also share data with unaffiliated third parties in an anonymized or aggregated form. This means that we have taken steps to alter the information such that it can't reasonably be used to identify you or relate the data back to you.

As required by law, we may be required to disclose data to third parties, and all data may be deemed discoverable by third parties and used in accident investigations, litigation or both. We may be legally required to provide the data to third parties and their legal counsel.

Certain data may also be exposed via internal and external application programming interfaces. We may disclose to third parties any data necessary to respond to claims of violations of the rights of third parties and to protect our rights or property.

If we are involved in a merger, acquisition or divestiture, your personal information will continue to be treated in accordance with this policy.

This privacy statement does not cover the information practices of our service providers, affiliated companies or other third parties. Therefore, please familiarize yourself with the privacy policies of those entities for more information on how they may use and share your personal information.

How You Can Review and Correct Your Personal Information

You can request to review the personal information collected by us. We will provide you with the requested data and allow you the opportunity to correct any inaccurate information. We may reject requests that are unreasonably repetitive, require disproportionate technical effort, or would be impractical.

Please send requests to: info@aritylimited.com

Information Security

We use a variety of physical, technical and administrative security measures that help to safeguard your information from loss, misuse, and unauthorized access, disclosure, alteration, destruction or theft. It is important to keep in mind, however, that no security measures are absolutely effective.


We store personal information for as long as necessary to provide products or services to you and others, to comply with legal obligations, or to administer any product or service. Your personal information is stored on servers and retained by or on behalf of us.

Changes to the Privacy Statement

We may modify our privacy statement from time to time. Please take a look at the revised date at the top of this page to see when this privacy statement was last revised.

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